Kick Off in Style: 2023-24 Football Kit Reveals
As the anticipation for the new season builds up, fans eagerly await the unveiling of their favorite teams' new season kit. A wave of excitement surges in the community as top clubs like Chelsea, Inter Milan, and Barcelona, among others, reveal their latest football kits.
From bold designs to classic aesthetics, these home jerseys reflect the teams' identities and capture the spirit of the game.
1. AC Milan
The AC Milan 2023-24 season kit consists of a design where flair meets tradition, with a blend of style and legacy. It consists of AC Milan’s iconic stripes with a twist and boasts a repeated tonal graphic, paying tribute to the city’s vibrant spirit and the club's enduring heritage.
The true star of the show is the clever arrangement of black and red stripes, ingeniously forming a captivating 'M' visual, representing the club or city, at the centre of the jersey through the tonal patterns. It is a football kit that represents excellence on the field as well as standing out as a masterpiece of modern design and innovation.
Ajax’s 2023/24 home kit is the classic combination of white and red, that has become an iconic symbol of the Amsterdam club. Maintaining this traditional yet refreshing look year after year presents a considerable challenge. However, Adidas manages to do it once again, with a subtle modification in the club crest positioning. For the first time since the 2007/08 season, they are bringing it back to the center of the jersey.
The Ajax crest originally debuted in the early 1970s, positioned at the center of the shirt. It was later shifted to the top left during the 1982/83 season when TDK became their first shirt sponsor. However, in the 1991/92 season, it returned to its rightful central position for 17 seasons, with ABN Amro as the main sponsor, a detail also seen on the women's shirt.
Embracing the central positioning of the Ajax crest, the Adidas and Ziggo logos find their place at the center of the jersey. Besides that, Amsterdam's recognizable St. Andrew's crosses are featured vertically as a neck detail. The iconic red lane on the shirt is crafted from a luxurious fabric, adorned with subtle vertical stripes that accentuate its timeless appeal. Completing the overall look, the collar and cuffs boast added intricacies, adding a touch of finesse to this cherished design.
In honour of the 20th anniversary of the legendary invincible season of 2003/04, Adidas draws inspiration from it as they introduce the 2023/24 home shirt.
The jersey boasts a captivating shade of red, accompanied by elegant white sleeves and a striking lightning bolt pattern running vertically from top to bottom. The Arsenal crest, Adidas’ logo, and three stripes on each sleeve are adorned in gold, paying homage to the team's remarkable record of 26 wins and 12 draws over 38 games during that historic season. These achievements are proudly etched into the side of the authentic version of the kit.
Barcelona’s 2023/24 home kit is a ground breaking tribute to the women’s team, as it’s the first time that the women’s team has inspired the design. The kit retains its classic broad stripes in the original colours, with the change to its badge. Under the inspiring theme 'Here, to lead the way,' the new shirt proudly showcases a crest that draws inspiration from those visionary women who gathered in 1970 to play a historic women's football match at the Spotify Camp Nou.
The badge is set into a diamond which holds great significance, representing the pioneering spirit of the first women's team to ever grace the Spotify Camp Nou with their football prowess. It reflects Barcelona's commitment to leading the way, not just in sport but also in society, while maintaining a legacy of continued success.
The story of the diamond emblem began in 1970 when Inma Cabeceran wrote a letter to the then FC Barcelona president, Agustí Montal i Costa, proposing the formation of a women's football team. The result was a behind-closed-doors women's football match held at the Spotify Camp Nou. The game ignited the formation of the first FC Barcelona women's supporters club in 1971, adopting a logo that combined the Club badge with a diamond.
In 1988, the supporters' club established the first women's football team that sported the same badge, but they were not recognized as the official FC Barcelona women's team. Eventually, in 2002, the FC Barcelona women's team received official recognition from the Club, along with their emblem. This emblem on the new home shirt pays homage to the remarkable journey of women's football within Barcelona's rich history.
5. Bayern Munich
The Bayern München 2023-2024 home jersey from Adidas is a refreshing take on the club's traditional colors. For the first time in decades, the Bayern München home shirt features a white base with striking red sleeves. Red logos, side stripes/hem, and collar add a vibrant contrast, while the Adidas stripes and sleeve cuffs are elegantly white.
The inside of the collar proudly displays the message "Rot & Weiß ein Leben lang" ("Red & White a lifelong"), symbolizing the enduring bond between the club and its fans. In fact, the club's rules explicitly state that Bayern's home kits must exclusively feature the iconic red and white colors.
Inspired by the team's 1965 kit, which marked their promotion to the first division, the Bayern 23-24 home kit pays homage to the club's illustrious history, with the Bayern crest undergoing a recoloring, where the traditional blue was replaced by a more vibrant red. The typically gold stars now come in red, adding a touch of flair to the emblem.
Chelsea 2023/24 home kit is a nostalgic throwback to the iconic 90's design, paying homage to the club's renowned 1997-98 season. With a distinct absence of a primary sponsor on the front, the jersey features Chelsea's signature blue color, accentuated by crisp white sleeve cuffs that add a touch of brightness.
The Chelsea club badge and Nike logo take center stage in an eye-catching iridescent gold hue, symbolizing the prestige and allure of the famous King's Road during the glorious '90s. The 1997-98 season holds special significance as Chelsea achieved European triumph, securing the UEFA Cup Winners' Cup title, with legends such as Gianfranco Zola, Dennis Wise, and Roberto Di Matteo gracing the team.
The overall look is rounded off by elegant white, blue, and gold sleeve cuffs, adding a final flourish to the Nike Chelsea 23-24 home kit.
The Juventus 2023-24 home kit draws inspiration from zebras, celebrating their iconic black and white stripes that have defined the club since 1903. The pattern has been reimagined with a brushed stroke finish. This unique technique symbolizes the individuality and artistry of the players on the field while playfully acknowledging the impact of the club's iconic black and white stripes pattern.
Liverpool’s 2023-24 home kit design is a nostalgic throwback, bringing back the classic white trim reminiscent of the shirts worn in the 60s and 70s, particularly during Bill Shankly's final season in charge of the Reds. The design was last seen during the 1998-2000 period, and the design pays homage to the legendary Bill Shankly's final season as Reds boss, exactly 50 years ago. During the 1973-74 season, Shankly led the team to FA Cup glory, boasting a squad that featured footballing icons such as Ian Callaghan, Kevin Keegan, Ray Clemence, Roy Evans, Phil Thompson, and John Toshack.
Most Liverpool fans eagerly anticipate the reveal of the club's new home shirt for the 23/24 campaign by Nike adds to the excitement. Departing from the all-red home design of this season, the upcoming season will see the return of the white trim, elegantly displayed on the rounded collar and cuffs.
The white collar and cuffs complement the club crest, branding, and sponsor, all adorned in white, creating a simple yet unmistakably Liverpool Football Club design. The club's name and number style for the back of the shirt draws inspiration from the city's historic street signs, adding a contemporary touch to the heritage of Liverpool.
9. Manchester City
The Manchester City 2023-24 home kit pays homage to the iconic stadium's architecture, specifically the four giant turrets visible from the outside, forming tonal stripes on the front of the jersey. The back of the neck displays the stadium's postcode, symbolizing 20 years at City's beloved new home. The updated V-neck collar on the front of the jersey is inspired by the first kit worn during the inaugural season at the Etihad - the 2003-04 Home jersey.
10. AS Roma
After a 30-year hiatus, AS Roma proudly reintroduces the iconic three stripes of Adidas on their jersey, drawing inspiration from the 1992-93 season.
The 2023-24 home jersey for AS Roma showcases a timeless and minimalist design, paying homage to the club's traditional colours. The classic red colour is elegantly enhanced with yellow detailing. Making a notable return to the jersey is the 'Lupetto,' the iconic wolf head emblem initially conceived by designer Piero Gratton in 1978. This emblem holds a special place in the club's history and now graces the left side of the kit, juxtaposed with the Adidas logo on the opposite side.
The jersey features a ribbed V-neck with yellow accents against a red background. Th`e three distinctive Adidas stripes begins at the top of the shoulders and extend onto the shorts. The back of the jersey includes a particular detail inspired by the unwavering support of the Roma faithful, displaying one of the club's most famous declarations of encouragement: "Daje Roma Daje." It means ‘Go, Roma!’
Completing the home kit are red shorts and socks with yellow detailing.