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  • Nasima Akter

Hardik Pandya As Brand Ambassador of Hyundai EXTER

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In a significant announcement, Hyundai Motor India has appointed the renowned Indian cricketer Hardik Pandya as the brand ambassador for their latest SUV, Hyundai EXTER. This collaboration between the automotive giant and the star all-rounder is expected to create ripples in the Indian market.

The COO of Hyundai Motor India, Tarun Garg, expressed his enthusiasm about the partnership, stating, "Hyundai EXTER is an extraordinary SUV, entering the Indian market at a time when style and substance are equally important. We wanted to provide consumers with more than they desire, combining value with performance. Hardik Pandya perfectly embodies the symbolic image of Hyundai EXTER with his remarkable on-pitch performances and strong family values."

Garg further added, "We believe that Hardik Pandya, with his leadership qualities and immense popularity among the Gen MZ audiences, will greatly enhance our brand campaign and help establish a strong connection between Hyundai EXTER and the Indian youth."

In response to his appointment as the brand ambassador, Hardik Pandya expressed his excitement about partnering with Hyundai for their highly anticipated SUV. As an avid car enthusiast, Pandya believes that the Hyundai EXTER aligns perfectly with his personal style. He described the SUV as spacious, stunning inside and out, and equipped with all the necessary features for outdoor adventures. Pandya also mentioned that he believes the Indian audience will quickly fall in love with the Hyundai EXTER, considering its bold stance and thrilling driving experience.

The Hyundai EXTER is set to launch in India on July 10, 2023, and is expected to cater to a wide range of customers. With a price range between INR 6 lakh and INR 10 lakh, the SUV will be available in both petrol and CNG variants. This versatility will enable customers to choose the powertrain that best suits their preferences and requirements.

The Hyundai EXTER aims to capture the Indian market by combining exceptional design elements, advanced technology, and robust performance. The compact SUV segment has witnessed significant growth in recent years, and Hyundai is determined to make its mark with the EXTER. By appointing Hardik Pandya as the brand ambassador, the company aims to tap into his immense popularity and leverage his influence to effectively connect with the target audience.

Hyundai's decision to collaborate with a prominent sports personality like Hardik Pandya is a strategic move to enhance their brand visibility and reach. Pandya's association with the Hyundai EXTER will be instrumental in creating brand awareness and generating excitement among car enthusiasts and cricket fans alike. With his strong presence on social media platforms, the promotion of Hyundai EXTER through various media and digital campaigns is expected to have a far-reaching impact.

As the release date approaches, anticipation for the Hyundai EXTER continues to build among consumers. The SUV's combination of style, performance, and value is poised to attract a significant number of buyers in the Indian market. With the added influence of Hardik Pandya as the brand ambassador, Hyundai is well-positioned to make a substantial impact in the competitive SUV segment.


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