- Nasima Akter
BCCI Partners with Adidas as Indian Team's Kit Sponsor
In an exciting development for cricket fans around the world, the Board of Control for Cricket in India (BCCI) has recently announced a significant partnership with the renowned sports brand Adidas. With the highly anticipated World Test Championship finale and the upcoming ODI World Cup on the horizon, this new deal is set to bring a fresh wave of enthusiasm and support to the Indian cricket team.
The news of this collaboration was shared by BCCI secretary Jay Shah through his official Twitter account. Expressing his delight, Shah welcomed Adidas as the new kit sponsor for the Indian team, highlighting the commitment to promoting the growth of cricket. Although specific details of the agreement are yet to be revealed, it is expected to be a long-term partnership that will pave the way for exciting developments in the future.
Jay Shah's tweet read, "I'm pleased to announce @BCCI's partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world's leading sportswear brands. Welcome aboard, @adidas."
The collaboration with Adidas marks the beginning of a new era for the Indian team, following the conclusion of their previous three-year agreement with global sportswear giant Nike in 2020. Subsequently, the BCCI entered into a partnership with MPL Sports, the sports merchandise brand of Mobile Premier League, which aimed to revolutionize sports merchandising in the country. Secretary Shah had expressed his optimism about this collaboration, recognizing the potential it held for Indian cricket fans both domestically and globally.
However, the association between the BCCI and MPL Sports concluded earlier than expected, leading to an interim sponsorship deal with the popular clothing brand Killer Jeans. The original MPL deal was scheduled to last until December 2023, with MPL paying the BCCI a significant amount per match and year as the merchandise partner. However, due to certain challenges faced by MPL, the search for a replacement began in 2022 itself, ultimately resulting in the partnership with Killer Jeans.
As the contract between the BCCI and Killer Jeans is set to expire on May 31, the timing of the collaboration with Adidas couldn't be more fitting. Fans can look forward to seeing the Indian team donning the new Adidas kits during the upcoming World Test Championship final. Moreover, with India hosting the ICC ODI World Cup later this year from October to November, the team will have the opportunity to showcase the fresh blue-colored kits in a series of ODIs leading up to the tournament.
Adidas, renowned for its cutting-edge designs and high-quality sportswear, brings a wealth of experience and innovation to the table. The partnership with such a globally recognized brand not only enhances the team's appearance on the field but also signifies the growth and potential of cricket as a sport.
The BCCI's commitment to promoting and expanding the game of cricket is evident through their strategic alliances with various sportswear brands. By collaborating with established and respected names in the industry, they aim to provide cricket fans with access to top-quality merchandise that reflects their passion for the sport. The partnership with Adidas is expected to unlock new opportunities for both the Indian cricket team and fans alike, ushering in an era of enhanced engagement and support.
As the cricketing world eagerly awaits the World Test Championship finale and the ODI World Cup, the announcement of Adidas as the new kit sponsor adds another layer of excitement to these highly anticipated events. The new blue-colored kits, symbolizing a fresh chapter in Indian cricket, are set to make a grand debut on the field, igniting a sense of pride and unity among fans. With this prestigious partnership in place, the future looks incredibly promising for the Indian cricket team as they strive to leave an indelible mark on the global stage.
